I was recently invited to be a speaker at the International Classified Media Association’s general meeting, which was entitled “100% Digital”. I was supposed to represent and explain web 2.0 to traditional print media classified companies. Henri and I took the trip to Amsterdam on Wednesday (i.e., Halloween), missing the puente but looking forward to the famous coffeeshops.

When preparing for the conference, I was expecting a bitter backlash from incensed traditional media types given that my message was: “Promote online or perish! Property search engines like nuroa are the future!”.

Ouch!

Harsh, right?

But the general response was: “Yeah, we know that, so how can we work together? Let’s sit down and consider the possibilities. We are all prepared for co-opetition”.

In general, everyone was very receptive to the message, and in fact, my message was one of the milder ones out there. Some members of the organization said it in far more blunt terms, making sure that members clinging to purely traditional models got a kick in the pants, in case they were still stuck in the 1990s.

And equally as impressive, a bulk of the presentations were “member-to-member”, meaning that current members of the organisation explained to their co-members how they’d updated their sites and what advantages they’d reaped as a result.

I spoke a bit with the CEO of a Dutch vertical search engine and learned abot how classified sites in Estonia, Finland, Russia and the US were working on integrating web 2.0 features. It’s amazing how people in such diverse places are generally doing the same sorts of things.

And there were workshops on usability, SEO, applying classifieds to the mobile world, etc.

In general, not a web 2.0 stone was left unturned.

And you definitely had the sense that the members had formed a close-knit family, facing an adverse situation, but determined to survive. This despite that fact that some of the participants were from “big” companies like Careerbuilder, Schibsted and Trader.

I thought it was a great conference, and I’m happy that they invited me (after reading a comment that I’d left on another post and then reading my blog). I made a lot of great contacts, some of which will likely result in collaborations and/or friendships, and as importantly, I learned a lot about the classifieds industry from people who’ve been working in it for the last 20+ years.

Congrats to Lucie and Shay.