Next week, Sophie and I will be heading to Paris for Le Web3 and a couple of business meetings. I will be taking my trusty video camera, with the hopes of posting some of the highlights. According to the folks at Le Web3, 1300 people from 40 countries will show up. I can’t wait to see what the party will be like!

Anyway, Loïc Le Meur, France’s best known blogger, video-blogging entrepreneur and organizer of Le Web 3 is now on a major marketing campaign to promote Le Web 3 (and his new project seesmic.com, which is still in alpha). I get daily video updates from him on Facebook about what’s going on at Seesmic, all of the major tech blogs are offering free tickets or discounted tickets to Le Web 3 to spur attendance, and major newspapers like the Financial Times are writing articles about Loïc and Le Web 3.

Watching his commitment to self-promotion is cool, because I’ve gotten some interesting lessons about what we can do to promote nuroa.

Highlights from the FT article:

• Seesmic.com, a video-blogging platform, is Loïc’s fifth start-up, and he moved from Paris to San Francisco, because he thinks that Silicon Valley is the only real destination for entrepreneurs that want to launch global Internet brands. It’s a bit ironic that the person responsible for organising one of Europe’s biggest Internet events firmly believes that the US is the only place to be if you really want to be relevant in the Internet space. But Loïc justifies it by saying that Europe’s 22 languages and geography complicates deal-making, while San Francisco is at the epicentre of deals. In his words: “The way you do partnerships here, everyone’s a block away or 20 minutes away in Palo Alto. If I need to set up a partnership with [micro-blogging service] Twitter, I call them, we have coffee, and two hours later the deal is done. If I were in France, there’s a nine-hour time difference and it’s like you don’t matter.” If even marquee-level European entrepreneurs with direct access to world leaders feel irrelevant if they are not in Silicon Valley, what does that mean for the rest of us?

• On a more optimistic note, Loïc provides his top 10 tips for entrepreneurs. I’ll re-post them here and comment on them in more detail in the future. In general, I’d just say that they are very insightful, but as with most things, much of it is easier said than done.
  1. Don’t wait for a revolutionary idea. It will never happen. Just focus on a simple, exciting, empty space and execute as fast as possible
  2. Share your idea. The more you share, the more you get advice and the more you learn. Meet and talk to your competitors.
  3. Build a community. Use blogging and social software to make sure people hear about you.
  4. Listen to your community. Answer questions and build your product with their feedback.
  5. Gather a great team. Select those with very different skills from you. Look for people who are better than you.
  6. Be the first to recognise a problem. Everyone makes mistakes. Address the issue in public, learn about and correct it.
  7. Don’t spend time on market research. Launch test versions as early as possible. Keep improving the product in the open.
  8. Don’t obsess over spreadsheet business plans. They are not going to turn out as you predict, in any case.
  9. Don’t plan a big marketing effort. It’s much more important and powerful that your community loves the product.
  10. Don’t focus on getting rich. Focus on your users. Money is a consequence of success, not a goal.