Nuroa reaches an agreement with Metrovacesa to start a new homes section

Internet, Ojobuscador, general, nuroa, real estate 9 April 2008

With all of the commotion about Expofinques’s seeking bankruptcy protection and continuing signs of a real estate crisis, I almost forgot to mention that nuroa has reached an agreement with Spain’s leading real estate group, Metrovacesa, to open up a new homes section to our property search engine.

I have to say that I really admire Metrovacesa’s approach. We first got in touch with them, when they invited Victor (the author of our Spanish blog “Sin Techo“) to a meeting to talk about their aggressive new Internet strategy. A lot of real estate groups are just starting to bet aggressively on advertising online, but Metrovacesa is already one step ahead; they’re not just trying to advertise properties, they want to complete the transaction online.

They’ve got cojones, and we admire that. And since we like to think that we also have cojones, we figured they’d make ideal partners.

I’d like to think that this is just the first of many such deals. After all, Metrovacesa is Spain’s leading real estate group, so convincing them was a pretty big test for us. Metrovacesa is one of the only listed Spanish real estate companies whose share price continues to increase, even as all of the other real estate groups struggle to withstand very brutal attacks on their share prices, or simply struggle to stay out of bankruptcy court.

They obviously have a clue as to what they’re doing. And it’s always exciting to know that market-leading companies have confidence in our project.

By the way, thanks to all of the journalists, bloggers and press services that wrote about the story, including:

Habitame El Ladrillazo Negorank Meneame Fresqui Negociame del.icio.us Google bookmarks Yahoo! MyWeb Digg Technorati 

One Comment

By En Nuroa estamos con Metrovacesa , 11 April 2008

[...] OJOinternet ya se han hecho eco de la noticia. Además, no podía faltar que el propio Gary Stewart comentara el tema. ¿Qué opináis acerca de la colaboración? Quizás no debería decirlo yo, pero creo que sin duda [...]

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