NuroaTV

Internet, competitors, movies, nuroa, politics, vertical search, video 6 March 2008

In our effort to stay cutting edge and try out new things, we’ve launched our own video channel at nuroa.es and nuroa.de called “NuroaTV“. I think that this makes us the property search engine to delve seriously into videos.

And no, we’re not trying to be YouTube II, but we do think that video is just another format for presenting our users with relevant information and feedback from other consumers. I think that the results — that is, the video below — speaks for itself!

In any case, last weekend a bunch of us (along with our young video director, Xesc Estapé and his production team) hung out in the centre of Barcelona to see what average people thought about various issues, one of which was the effect of the real estate “crisis” on the Spanish elections, which will take place this Sunday. We thought that it was timely given that even the New York Times had written a story about real estate and the Spanish elections.

Our series is called: ¿y tú qué piensas? (so what do you think?)“, and it fits into our strategy of offering hyperlocal content that keeps real estate consumers well informed about current market conditions. For the moment, the video is on a separate page on Nuroa’s website, but we will soon integrate our videos directly into the search results page.

For this first video, we went to the streets of Barcelona to see what the Spanish public really thought about José Luis Rodríguez Zapatero, the Socialist prime minister, and his conservative rival, Mariano Rajoy in the context of the housing crisis. Let’s just say that people were generally pissed about the current situation.

But don’t take my word for it. Take a look for yourself! And please let me know what you think about the video. (Warning: The video is in Spanish, but there are still quite a few very funny images that can be understood no matter what language you speak!)

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